Creating and maintaining a brand is art. This art consists of presenting a uniform message across the whole operations of a business process. The message is what a company wants to communicate to its potential consumers, and that makes the brand identity. A company’s brand identity should reflect the intrinsic qualities that the company considers to be important, so that it sends out the right message to the prospective audience. Silentext asserts the same; for sure! The significance in the total process is design, which is the most effective way that determines your business, we belive.